So, now that we've established that the NBA wants the Warriors to win, we must evaluate why. In this case, the why is rather simple. American society loves to see the "good guy" prevail. We hate to see the villain be triumphant. Ever since the NBA crossed over from showing us competitive basketball to operating strictly as a business, we have viewed more fixed outcomes than we have fingers or toes. This one is no different. Insert Wardell Stephen Curry Jr. better known as "Steph Curry" or the "baby-faced assassin" per Jamie Foxx's storytelling. He represents an image the NBA not only wants but needs. One that deviates away from the "hip-hop culture" that has plagued professional sports leagues composed heavily of men of color.
An image that says clean cut, likable, somebody I'd want to have over for dinner and introduce to my family. Steph is all of that and more. Christian, husband, father, family oriented, the whole nine yards. Not to mention the fact he won the MVP. His stock couldn't be any higher. So given his hero status and how much people wanna see him win, imagine the financial wonders that will do for the NBA. Jersey sales, ticket sales, television deals, etc. Everybody will get a cut, a large one at that, if the consumer gets what they want. And that is to see someone who defies the "thug" image that has been unjustly labeled onto the league.
Now, this is not to say his leading opponent, LeBron James isn't likable as well. However, the storyline of his return to Cleveland after tossing them aside like Donnell Jones did a previous girlfriend to go test the waters only to return upon realizing he had the best right at home, won't generate near as many dead presidents as the nice kid with NBA bloodlines will do. Many people weren't happy when he bolted from Cleveland to take his talents to South Beach and also weren't amused once he left after not delivering on the "not 2, not 3, not 4, not 5, not 6, not 7" promise of titles after Miami got dawgwalked in five games to the fundamentally sound Spurs. The NBA is aware of these sour tastes still lingering in people's mouths, and how that will affect their desire to see "the King" knocked off his throne once again (interesting how a "King" can be 2-3 in the finals. 40% hardly seems like royalty, but I'll leave that to the masses).
With all this said, I want Cleveland to win, but just don't think they will. I would love to be wrong. Overall, it boils down to giving the people who pay you what they want. And right now, what they want is to see LeBron James fail and Steph Curry win. Guess the NBA is no exception when it comes to C.R.E.A.M.
No comments:
Post a Comment